Digital Design & Development

A.T.O.M Racer

Created alongside the website to promote Hasbro’s Action Man A.T.O.M. toy range and tie-in cartoon, A.T.O.M Racer was a 3D racing game.

The game allowed players to race around a series of tracks released week by week in the vehicles of the A.T.O.M world.

Special codes on A.T.O.M packaging could be entered to upgrade the stats on the chosen vehicles and help give players the competitive edge in the race to the top of the leaderboard.

The main website was built around a 360 degree panorama of the fictional Landmark City where the show is set and featured a realtime day/night cycle.

Click to play A.T.O.M Racers.